List growth rate is an important e-mailing metric that plays a vital role not only in assessing whether a campaign was successful or not, but also in evaluating e-mail marketing as a whole. Therefore, it deserves a separate article so that you know everything you need to know about it. Brief, clear and to the point. So let’s get to it.
What is the rate of list expansion?
This parameter expresses how much your list of recipients to philippines whatsapp number data whom you can send e-mail within the campaign has increased or decreased.
How is the list growth rate calculated?
You get data on the value of the list expansion rate automatically in almost all e-mailing tools . You can find it using this formula:
[(number of new subscribers − number of unsubscribers) : total number of email addresses] × 100.
If you got 500 new subscribers with the current issue of the newsletter and 100 people unsubscribed after receiving the email, the growth rate of the given campaign is [(500 − 100) : 10,000] × 100 = 4%.
Why is it important to monitor the rate of list growth?
The list growth rate shows whether the content you send is so interesting or useful that you naturally increase your mailing list through it, or whether the number of recipients is decreasing why I always work in long pants in the summer too – and you are therefore doing something wrong.
The conversion rate is probably what you’re most interested in, but it won’t help you get new contacts, even if it’s the highest. And the more addresses you have in your list, the higher conversions you shopping data can generate.
How does list growth rate differ from other metrics?
In contrast to the previous metrics, the rate of growth of the e-mailing list may not be related to a specific campaign at all , but we should definitely keep this parameter in mind. A mailing list—and more specifically, an active mailing list—is very valuable in email marketing .
But at the same time, it is a very dynamic thing that develops and changes and naturally rather becomes obsolete and shrinks. Therefore, part of our efforts should be the exact opposite.