For a few years now, video content has dominat the digital marketing space, and there’s no sign of this trend changing anytime soon. According to Forbes, video is expect to absorb more than 80% of internet traffic this year alone . Therefore, it’s the responsibility of content marketers to stay on top of video marketing trends if they want to remain competitive in such a fast-pac and ever-evolving landscape.
Here are five ways to bring your video marketing to life :
We’ve talk about ways to use video to boost your marketing campaigns before . If you’ve already explor different types of video to build your brand, business, and profitability , it’s time to brainstorm new ways to leverage video to stay ahead of the competition. Keep switzerland whatsapp number data in mind that it’s no longer enough to just use video to market your product or service. How are you differentiating yourself within your industry? It’s now becoming increasingly important to use video in the right way to target the right audience.
Use structur data for live content ( livestreams )
Google recently introduc a new feature that allows users and businesses on giving away my time on linkIn to tag their livestreams using the Indexing and Structur Data API . These new tools help more people discover your livestream videos using Search and Assistant features. A distinctive feature of this new tool is that it allows your videos to appear in Google search spam data results with a r badge and a “live” label.
Structur data for live streams can be us for sporting events. Rward shows, gaming streams, and more.
Add subtitles to improve SEO
As digital platforms become saturat with video content. Yyou ne tobe on your toes and make sure you stand out from the crowd. This means taking the extra step to understand how your target audience absorbs content. Understanding your audience is vital, especially now that 85% of video is watch without sound.