Do you want to keep tracking how people interact with your website? Well, then you ne to understand Google Analytics 4: What is it, how does it differ from other versions of the product, and why is it necessary to change? In this guide, we tell you everything you ne to know.
What is Google Analytics 4?
Google Analytics is an analytics platform that uk whatsapp number data provides traffic, engagement, and conversion insights for your website. Today, most websites in the world use it and it allows you to track user behavior on every page of the site.
As with any software product, Google Analytics has been updat since its launch in 2005 as user nes have chang. Starting with the “classic” Google Analytics era (GA1), the product evolv through updates to GA2 and GA3 (both known as Universal Analytics or UA). The fourth and most recent version is call GA4 and was releas page on how users can in 2020. But this isn’t just another version of Google Analytics; it’s actually a completely new product aim at solving some of the problems that have arisen since the launch of UA.
Simultaneous tracking of websites and mobile applications
One of the key benefits of the new Google Analytics 4 is that it allows you to track visitor activity across multiple sites and apps. Previously, you had to use one UA property to track website data loan data and a different one in Analytics for Firebase to measure mobile app usage. The new ition of Google Analytics could be call “ GA4 – formerly known as Google App+Web” , as the beta version was call.
How is Google Analytics 4 different from Universal Analytics?
The ability to monitor users across different platforms (website, apps, and software) allows you to have a holistic view of how your customers interact with your business. In other words, cross-platform tracking allows you to analyze your audience throughout the customer lifecycle.