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10 Skills You Need to Become a Great Social Media Manager

Research by greece whatsapp number data
Zippia found that social media manager jobs are expected to grow by 10% up to 2028. This could equal up to 33,700 new jobs for social media managers over the next decade.

The role and skills of a Social Media Manager have evolved over the years to become more complex. Skills required in the role now include social media outreach, social customer service, platform expertise, and influencer marketing.

The part played by AI in digital marketing is also having an impact on social media networks.

If you’re an aspiring Social Media Manager but aren’t sure where to start, this article will help you identify the skills needed to carve out a successful career in social media management.

What Does a Social Media Manager Do?

Social media managers seo promotion in 2022
create and maintain brand promotions, company information, and marketing campaigns for their company across several social media networks.

They also know the best social media metrics to focus on and use tools and respond to questions. And comments according to the company’s voice and guidelines.

Social media managers work daily to produce new content. Constantly innovating to push new ideas and formats and measuring how well those ideas perform.

They may report to a social media director (in larger organizations) or the head of content or brand. The role also requires collaboration with other departments. such as the sales department to drive lead generation campaigns that convert into revenue.

What are the tasks of a Social Media Manager?

The role is fast-paced and varied egypt data involving many tasks in the space of a day! Some of the tasks a Social Media Manager might do are:

Create content for multiple platforms – The content you create for Facebook won’t necessarily work on TikTok or Threads. Look at what content will work for each platform based on trending content.
Monitor social analytics – Check what campaigns are working (or not working) across channels.
Devise a social network strategy – You may need to create a campaign from scratch to promote a sale or new product.
Measure and prove ROI – Set measurable goals across relevant channels and create a report to track performance. Use a social media campaign calculator to meet your objectives at the right cost.

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