Many digital marketing agencies have already announced investments in artificial intelligence (AI) to create more assertive campaigns and personalized content for the right audiences. Although AI is already influencing marketing in many ways, it is a trend that is expected to intensify even more in the coming years and bring many changes and improvements to the sector.
In 2018, the research “Dream vs. Reality: The Start of Consumer-First and Omnichannel Marketing”, developed by Econsultancy in partnership with MediaMath, indicated that 41% of advertisers worldwide were already using Artificial Intelligence to plan and structure campaigns, while another 30% planned to use it.
The trend is that more and more marketing professionals will allocate budgets to invest in AI in order to better understand their audience and deliver highly relevant and personalized messages. Predictive analytics and machine learning will enable brands to connect with consumers in unprecedented and meaningful ways. This will lead to significant improvements in conversion rates while reducing purchase abandonment and ad fraud.
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Artificial intelligence: understand what it is
AI is a branch of computer science to developing programs that simulate some human capabilities. Such as reasoning, decision-making, and problem-solving. This technology collects data, analyzes the information, and interprets middle east mobile number list amounts of data, identifying patterns and basing its decisions on these purely logical interpretations.
Check out below some applications of artificial intelligence for marketing that are already being implemented and should remain a trend in the coming years.
1- Predict consumer behavior
The main application of AI in what type of content should i use today is to “predict” consumer behavior. With the ability to track practically every step a user takes online, the computer processes all this data, cross-references it, and analyzes the information to define types of standard behavior.
This information can to create custom mechanisms that fit these patterns exactly and increase the chances of conversion.
2- Service automation
Chatbots, or customer service robots, are one of the most widely. Artificial intelligence tools by marketing teams today. They allow cnb directory to provide personalized and automatic customer service on their websites or social media.
3- Curation and personalized recommendations
Analyzing each user’s consumption data to be able to recommend content, series, programs, films or music that are compatible with their profile, needs and desires, this is another increasingly growing application of the use of AI.
People love receiving personalized recommendations. It’s no wonder that movie and music streaming services are so popular. They use artificial intelligence to offer personalized recommendations based on the user’s taste.