Every so often, there is talk about new marketing trends and how they will impact our work in the short, medium and long term. Although repetitive, it is a relevant topic.
The reason? Companies, brands and work teams recap everything they did during the year while, at the same time, they start to think about the future and the possible opportunities and threats it brings with it in order to prepare accordingly and make the most of it .
Part of this analysis has to do with understanding what are the factors that encourage the emergence of new trends, what they are like, who they act on and how they relate to each other. Among these factors, there are 3 that are very important:
Technological advances
We live in a technological world. In one way or another, many of our day-to-day activities involve technology in some form . We schedule meetings with Calendly or Doodle ; we use Google to research; we shop online engineer database via Amazon; we entertain ourselves with Netflix; and much more.
That being the case, the fact that technology is influencing the development of new trends should not surprise us, especially when we live in an era of mass adoption of mobile devices, the growth and popularization of generative artificial intelligence, and the arrival of the Internet of Things in more and more places.
Changes in search engine and social media algorithms
Social media algorithms are constantly evolving, and the same applies to search engines (Google). The ways of indexing, ranking and presenting content change so that the user always receives quality and relevant results.
This is of interest to digital marketing and sales a given city or a more general area professionals , as these changes generate positive and negative effects on the content and campaigns that are already online, but they will also impact the content that will be created in the future, so studying them in depth is very important.
Evolution of consumer behavior
Over time, consumers of brands change their preferences yeezy 350 boost v2s and also the expectations they have about their products and/or services. It is something perfectly normal, people change over time and become aware of things that perhaps we were not aware of before, such as fake news, the filter bubble , and more.