In February 2018, Google will implement the Better Ads Experience Program, which was launch in the middle of last year. As a result, there will be a number of changes in the way we consume ads. However, the most immiate and perhaps most profound effect is that next month, Google Chrome users will be given a built-in ad blocker. The goal, according to a blog post from Google in mid-December, is to improve the online experience of the billions of people who use the web, and in particular those who use the Chrome browser.
In 2017 according to
NetMarketShare, which tracks the usage share of web technologies, Chrome was the most widely us browser in the world, accounting for 58.83 percent of the global market share (as of the end of November), far ahead of its closest rival Firefox, which accounte for 13.13 percent of web browsing.
Wificolony – How Google Chrome Ad-Blocker Could japan telegram data Change Digital Advertising.
Why Do Users Block Ads
This means that with the introduction of an ad blocker in Chrome, almost two-thirds of users who use the web will be able to block ads and unwanted content easily and efficiently. Are web users really looking for such a feature? T 2017 report by GlobalWe drop use this tool only bIndex (GWI) says yes. Each year, GWI interviews over 350,000 internet users as part of its core research program, asking them questions about their lives, lifestyles and digital behaviors. There are a number of key findings from the study, but in relation to Chrome ad blockers, two are particular cmo email list ly noteworthy.
• Ad frustration is the primary driver behind the current uptake of ad blocking among U.S. users. Ad blockers are most likely to report that ads are annoying, irrelevant or too numerous.