To avoid wasting your advertising budget, consider a few nuances: how to avoid draining your budget.
- You shouldn’t use standard texts and images from the Internet; it’s better to create unique content together with your employees.Talk to your team, let everyone formulate one sentence for congratulations. The more sincere your text is, the higher the customer loyalty will be;
- Sending emails every day may result in replies and complaints.But, unless we are talking about an advent local marketing email list calendar, where you have warned in advance about daily letters with useful information, this practice is acceptable;
- It is important to plan resources in advance to avoid shortages.We need to have enough goods and people who can process the requests.
Calculate all possible force majeure events.
You can learn how to receive applications from email newsletters from this article:Sales via Email Marketing: How to Get a Steady Flow of Leads
Ideas for New Year’s newsletters
Can be used as content for New Year’s letters email marketing tips & examples or simply to expand your customer base.
- Tests, predictions, quizzes.So, SberZdorovie offers to take part in a quiz, and the main prize in the questionnaire from Aviasales is a trip.
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- Riddles, puzzles, quests.For example, the divan.ru team and fresh list Petrovich prepared a game in which you can get bonuses for completing it:
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- Advent calendars.Use the advent calendar for daily helpful tips and advice.
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- Thematic selections for pre-New Year preparations, New Year and the post-holiday period.
- Summing up the year.Tell us about the company’s results and customer-related figures.
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- New Year’s challenges.This activity distracts from everyday life and hustle and bustle:
- create your own New Year card and share it on social networks;
- watch 5 films about New Year;
- come up with an original greeting for your colleagues;
- Make a festive cocktail using our recipe;
- send a photo of your Christmas tree;
- Write a letter to Santa Claus.