The Newsletter is part of Email Marketing and is a periodic communication that connects Brands and Subscribers. The goal? Informative and promotional, mainly . Those who subscribe are notified about the latest news, new arrivals in the catalog and can obtain updates and discounts.
Whatever the goal of your strategy, however, you need a significant and quality number of newsletter subscribers, which is whatsapp and digital marketing certainly not an immediate thing for beginners.
In this article in collaboration with 4Dem we will see some useful tips to increase the number of subscribers to your newsletter .
Why sign them up for a newsletter?
Let’s look at some data for which having many subscribers to a newsletter is a great advantage.
According to the Data & Marketing Association, the ROI (Return on Investment) is 30 to 1. However, according to Hubspot’s Email Marketing Stats 2020 research, 59% of marketers agree that email is the primary source of ROI.
Those who use email marketing segmentation say they get a 760% increase in revenue, while 80% of businesses that use email marketing believe it helps with customer loyalty.
Finally, 73% of Millennials (i.e. those born between the 80s and mid-90s) prefer to receive communications from companies via email , a fact that should not be overlooked.
Let’s now look in detail at some simple the 5 best quote programs for smes moves to increase the number of subscribers to your newsletter.
5 Steps to Increase Newsletter Subscribers
Forms and pop-ups
There are several strategies to use to make subscription forms effective and increase newsletter subscribers. One tip is to place subscription forms in the Footer and on the pages of the site that have the most traffic, in order to maximize exposure and increase the probability that visitors will subscribe. Alternatively, you can think about leaving it at the top of the page , or at the end of a blog post. Forms should be positioned with a minimum of criteria so that they can be seen, without annoying users and without interrupting their navigation.
To obtain an effective registration form it is important to take care of some fundamental elements:
- Positioning on the site
- Clear and concise copy
- CTA (Call to Action) highlighted
- Ask only for essential data
Before using pop-ups, it is important to be clear that if used incorrectly they can be very annoying. The most advantageous and intelligent methods for using pop-ups consist of placing them when the site page opens, or when a user is about to leave it (exit pop-up) or even in a specific part of the page, to invite users to sign up for the Newsletter.
Simplify your registration
Leaving your personal data is not something you do lightly, so the suggestion is to proceed as follows.
On the one hand, reduce the amount of data requested at least for the first contact . Ask for the essentials so as not to material data discourage the user, things like name and email address are enough. things like his city or his preferences.
On the other hand, you have to anticipate his questions: what advantages does he get by subscribing to your Newsletter? How often will it be? Who is it intended for?
owing your newsletter subscribers!