Email marketing campaigns are a great gateway to building a strong relationship with your audience: human, close and trustworthy, delivering valuable content and positioning your brand. How to create a good mailing?
We know that for any marketing strategist, engaging and generating interaction with the audience, then obtaining a conversion and, finally, a purchase, is a constant challenge.
So is creating email marketing campaigns that contacts love , consume and recommend. Each delivery becomes a test of success or failure that invites you to tactically improve each of its components.
For example: improve the understanding of your messages, include more contextual images, think of better topics, segment more accurately, deliver the content that your audience really expects from you, among others.
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The number of global email users will increase to 4.48 billion users by 2024.
Source Statista 2019
According to statistics from Doppler , a mass email sending tool, the lowest average number of email marketing openings are in industries such as finance and economics (21.05%), the legal sector (20.87) and the IT industry (17.48%), although they clarify: “these averages are not considered low and do not indicate that the campaigns are not successful.”
However, they leave a key challenge for the marketing and sales areas of the financial industry.
So how do you create email marketing strategies that outperform the statistics? These 5 tips we share with you will help you evaluate if you are on the right path to sending the email that your audience values.
Correctly segment your lists, improve subject lines, perfect thailand email list 1.1 million contact leads the body of the text, be more human, more approachable, deliver more useful, more interesting content or information. In short, continue reading and learn more about email marketing.
Listen now! Netiquette: rules for living
1. Define goals and effectively segment how to make it easy for visitors to share content your email database
An effective email marketing strategy must be saudidata based on three pillars:
Have defined objectives: define why the campaign will be created.