One of the most important things to think about when optimizing your website for search engines is how to measure and evaluate results. In today’s updat article, I will try to describe the most common ways by which everyone can measure whether and how much SEO is paying off for them and what it brings them.
We will show you how to measure conversions and traffic , website positions, the number of backlinks and referring domains, use ROI and what SEO should definitely not be measur by .
1. Conversion and traffic measurement
The best way to measure your SEO results is to see how singapore whatsapp number data much traffic and how many conversions people are bringing you from search engines. For the vast majority of you, this information is best measur in the free Google Analytics tool . You may be using it too, but not all of you use it to evaluate SEO success. So let’s see how to do it.
Conversion settings
We don’t have to measure only visits on the site, but you can also find out how much the customer spent on the site , whether he fill out an important form , read an important part of the content , etc. From experience, I recommend measuring everything that makes sense. If you are an online store, it is certainly possible to meas drop use this tool only ure the number of transactions, the amount of orders, the quantity of goods order and other data using a special add-on for e-commerce in Google Analytics . But you can also set conversion goals for other types of pages. Typically, this involves filling out an order form. Yntering an e-mail or visiting some part of the website, or watching a video, etc. You can set simple goals (such as viewing . Y hank you page or visiting a certain section of the website) directly in Google Analytics. For more complex goals. You can use so-call events that ca shopping data n be trigger by the website itself, or you can set their triggering manually in the Google Tag Manager tool .
Setting up a goal in Google Analytics 4:
In configuration, go to Events -> Create event.
Setting up a goal in Universal Analytics:
An example of setting up a simple goal in Universal Analytics
How many conversions the search engines brought
Finding out how many conversions (met goals, transactions) search engines. Have brought you is not as simple as it might seem at first glance.