“Perfect for me,” some people will say. I agree with you, in marketing you don’t have to be ashamed if you want to make campaigns that make a difference. Well, German humor aside. A good product doesn’t sell itself. It doesn’t matter if I have to repeat it hundreds or thousands of times. Viral marketing doesn’t exist , so you have to get moving to attract your target audience in a different way.
Shameless Photo rights by Fotolia
The controversial campaigns of the Benetton company.Lady qatar telegram data Gaga and the value of anti-beauty.The relaunch of a blog disguised as Paula Echevarria.Benetton’s controversial campaignsIremember seeing Benetton adverts as a child , which stood out for not presenting the world in the same “clean” way as other companies. There was always something “dirty” but very real in the images.
They convey the world as it is, even if many people close their eyes to such cruel reality. You can think what you want about this type of marketing campaign, but it does not leave anyone indifferent. Benetton is probably one of the few companies that is able to carry out such violent marketing 6 reasons not to buy software from a retail trade show without damaging its brand, but rather the opposite.
Benetton campaigns that have generated controversLady Gaga and the value of anti-beauty
A woman wants to be beautiful. I say this as a man, but even though material data generalizing is dangerous, it can be true for many. Lady Gaga seems to do just the opposite. She is famous for her outrageous, ugly and sometimes controversial dresses. This is what, apart from her music, has helped her stand out among so many artists and not be just another one. Without a doubt, she has found her own style, which has been to go against what is considered a beautiful woman and present her own definition of it. What she has done can no longer be copied because it belongs to her. She is the woman with the outrageous dresses. The artist who wants to apply the same strategy to become known is late.
The relaunch of a blog disguised as Paula Echevarria
I still take my hat off to the courage shown by my partner Alex Navarro when he relaunched his blog with a post disguised as Paula Echevarría . The fact of not taking himself seriously helped a lot to reconnect with the audience that had been waiting for his next post for months. Making a fool of yourself combined with humor is risky because people might not laugh with you but at the blunder. Not being ashamed and disguising himself as a woman has blocked this type of action for any other blogger who wants to relaunch his blog in the same way. He would run a high risk of becoming a cheap copy of the original.
Disguising a similar product to increase revenue per customer . In order to achieve a new sale with a new offer, it can be tempting to create a product that is apparently new but that in the eyes of the customer is not sufficiently different from what already exists. In this case, the customer may feel cheated.
Selling something separately that the customer thought was included . The worst thing that can happen is that your buyer has interpreted that what you now want to charge separately (e.g. a product maintenance service) has an additional cost. This can lead to complaints that can create waves on social networks depending on the severity of the case.