The General Data Protection Law, or simply LGPD, was approved in 2018, but its implementation only began in 2020.
This law created rules that must be followed for the processing, use and storage of any digital data in Brazilian territory. Before it, we had no regulations related to digital security.
For consumers, this brings several benefits, as they will have full legal protection against the improper use or sale of their private information.
For companies, it involves adapting their processes to avoid problems, such as lawsuits, or even fines that can reach up to R$50 million, depending on the company’s revenue .
Continue reading our article and learn more about LGPD and its impact on digital marketing strategies!
Learn more about LGPD
To understand the real impact of LGPD on europe cell phone number list processes, it is essential to know more about it.
This Law regulates all actions related to digital data, such as:
- collect,
- classification,
- use,
- access,
- processing,
- reproduction,
- control,
- storage.
In the marketing sector, in particular, the impact is mainly on the collection, use and storage. This is because the company that collected the data can no longer send materials or contact a lead without their due authorization.
How to adapt digital marketing processes to comply with the LGPD?
Check out which processes should be key targeting issues today and our tips for complying with the LGPD:
Review and organization of data
As already mentioned, your company cannot use data that was not directly provided to it.
Furthermore, the consumer has the right to cnb directory that all their information be sent within 15 days via email in accordance with this Law , so it is important to validate whether the tool your company uses to capture leads complies with this new rule and provides this information, if requested.
Furthermore, it is essential to review which leads the marketing department can actually use and organize them as quickly as possible.
It is also important that your Data Usage Policy form is in compliance with the LGPD and is in an accessible place on your website.
Another measure that should be taken immediately is to adapt all your landing. Pages with a data usage consent field, so that all leads from now on can in future campaigns.
Invest in lead generation
Say goodbye to buying email lists and phone numbers. This practice is prohibited and can have serious consequences with the implementation of the LGPD.
To overcome this, we recommend that you invest in marketing strategies that allow you to convert leads, such as.