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Managing contextual advertising in Yandex and Google

I set up contextual advertising for a month or until I get enough statistics for analysis: number of impressions, clicks and conversions. This data helps determine the effectiveness of advertising and the cost of attracting a client.

If the advertising results match the client’s goals and he plans to continue, there are two options: run the advertising campaign yourself or hand it over to me for support.

I call the support or management of an  recent mobile phone number data advertising campaign optimization.

Work on optimizing contextual advertising

  • Analysis of statistical data from Yandex Metrica and Google Analytics
  • Minus junk requests
  • Eliminating ineffective phrases
  • CTR Increasing Activities
  • Changing or adding USP options
  • Testing Ad Texts for Networks, Search, and Mobile
  • Testing Quick Link Texts
  • Testing ad clarifications
  • Adding new key phrases, groups, ads
  • Testing images for networks and banners
  • Testing strategies and various campaign parameters
  • Adjusting the structure of campaigns, groups and ads
  • Tracking key actions and analyzing visitor behavior on the site
  • Analysis of website page scrolling  leverage digital marketing for special offers and click maps
  • Analysis of competitors’ bids and ad positions
  • Collecting statistics and preparing a report on the effectiveness of an advertising campaign

The result of contextual advertising optimization

Reach increases, ad clickability increases, cost per click decreases, the right people click on ads and perform key actions on the site.

If you already have contextual  taiwan data dvertising running and are not satisfi with the results, order optimization.

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