YouGov, a London-based market research and data analytics firm, surveyed Twitter users last month and found that they were divided over Twitter’s decision to change the character limit on tweets from 140 to 280. Of the 1,200 Twitter users who had used the social network in the month following Twitter’s character change, 38 percent told YouGov they liked tweets going to 280 characters while 32 percent said they missed the return of 140 characters. Another 30 percent said they didn’t know at all.
We were able to reach out to a few marketers and social media leaders to hear their thoughts on how the change has affected their strategies and tweets.
Remaining ‘Snappy and Pithy’
Charney Weiss, director of social media at Los Angeles-based agency Dailey, told CMSWire that when Twitter offered 140 characters, the goal was to be “snappy and pithy.” Clean up the copy, he says, down to just the main message a, while still including all the necessary tags and links. “Unless prohibited by our clients, we’re very lenient about using abbreviations or well-known colloquialisms to save valuable character space. Our main goal is to create tweets that are concise and easy to understand, but still capture the reader’s interest,” he says.
Now with 280? Weiss and his team have maintained the original strategy of staying “sharp and punchy” but also taking advantage of certain luxuries that come with the extra characters. For example, they can now place a higher importance on being gramma kuwait telegram data tically correct, similar to the strategy they use for handwriting posts on other social media channels. “We now reserve abbreviations or colloquialisms for specific brands, not just to save space,” Weiss says.
Little KPI Difference
The results since implementing 280 haven’t been dramatic focus on what is essential at all times for Weiss. Dailey as a company has noticed results in terms of reduced e cmo email list diting time and stress, not measurable tweet performance.