The value of user-generat content (UGC) is that it expresses the real opinion of your brand’s consumers, and allows you to see the impact it has had on people’s lives. This has several benefits, such as:
Building trust in your brand through testimonials
Greater loyalty
More engagement
You know the audience better
You spread content with a low economic investment
The Doritos Legion of Creators is a good example of UGC. This initiative mint database was born in 2006, initially so that consumers themselves could prepare the Doritos commercial for that year’s Super Bowl . The result was so good that the brand decid to keep it, offering different challenges to people so that the winners of each one could choose to receive money.
Visual recognition for searches
You may have already done this and not know it, but many of the searches we do can be bas on images and not on text. This is a trend that will continue in the coming years and that began with the development of Google Lens, the Google application bas on machine learning.
With this technology, users would no longer have to search for a given city or a more general area things like “skullcandy black wireless headphones.” By simply uploading an image to the search engine, we could get the exact results we are looking for, or at least very similar ones.
This has interesting implications, as the increas use of visual recognition will lead us to increasingly optimize our images with alternative text so that they can match people’s searches.
Influencer marketing
In recent times, it has been proven that influencers attract yeezy 350 boost v2s people and have power in the purchasing decisions of several people. Social networks such as TikTok and Instagram were the places where people saw the rise of influencers and their arrival in digital marketing, and 2024 aims to be a year where their strength is consolidat.