What is SEO? It is a technique of modifying the website or optimizing it so that your site is preferred in free search compared to others in the same competitive environment. SEO includes various technical modifications and additions to content directly on your website.”
We bring you a brief guide on what to focus on when optimizing microsites:
Before actually creating microsites, think of a few recommendations.
1) Before creating a website
Choosing the right domain (prefer to choose a short and concise name without hyphens, you don’t have to deal with keywords). You can find out about domain availability at Domeny.cz .
Choose a good hosting provider (eg Wedos , Savana )
Set DNS servers, security and other parameters correctly (some plu switzerland whatsapp number data gins and updates will not work if set incorrectly)
2) Creating a website
Install a website (we recommend e.g. WordPress because it is simple and the most widespread)
Choose a suitable template (which you like and meets all the req on giving away my time on linkedIn uirements of a modern website: responsive, UX friendly, simple, Czech localization, up-to-date for plugins)
3) Basic settings (the following recommendations apply to WordPress)
Download a plugin for setting basic SEO parameter
Download a plugin to increase page speed and website sec spam data urity (I recommend using e.g. W3 total cache , WP optimize , Wordfence Security .)
4) Creating a microsite
When creating pages, start from keyword analysis (so you know what visitors are interested in and what they are looking for on the Internet)
Set correctly for each page:
Title (up to 60 characters, put a keyword at the beginning and add a call to action, add a brand at the end). Learn more about how to write compelling headlines .
Ex: Forestry knives – two for the price of one! | noze.cz
Description (120-150 characters, briefly introduce your page in 1-2 sentences and entice them to click, don’t forget keywords). More about meta description
Ex: Forestry knives for real men. The knives are stainless steel, almost indestructible and now you can buy two knives for the price of one with us, so don’t hesitate!