You should follow a brand that makes posts that you see and completely identify with and feel that it understands your pains and needs, right?! This is an effect of the correct application of the brand persona.
You read that correctly, we are not talking about buyer persona !
Although they are often confused, these terms have completely different meanings. While one of them focuses on understanding the consumer profile, the other aims to humanize the brand and create its own style of communication with the public.
Want to know more about this concept and its importance? Keep reading and check it out.
What is a brand persona?
Brand persona is a character that america phone number list your company by defining the values and characteristics of your business.
This includes the style of communication with the public, preferences, personal values and even the objectives you want to achieve, whether short, medium or long term.
The purpose of the brand persona is to guide all of the company’s communication, making it consistent and reaching the desired audience.
How important is a brand persona?
Through the brand persona, your company will be rfb states that new e-financeira module will not increase taxpayers’ taxes to create materials that have more value for the consumer, bringing that feeling that the publication was made for them.
This way, it will be possible to make people see your brand in a humanized way and understand what your true objectives are.
And this has never been more important than it is today, since 83% of Brazilian consumers buy from brands aligned with their personal values.
The research carried out by Accenture Strategy. Which this data, also shows that 76% state that their purchasing decisions are directly. To the values that brands propagate, as well as those of their leaders.
The brand persona is a great strategy for your company to sell even more and create value through humanization .
How to create a brand persona?
Now that you know more about the cnb directory and importance of a brand persona, you might be wondering how to create one.
This process should not only involve you, as a manager. But also the entire company team so that they can analyze which values . The current form of communication and where they want to go.