We have two brands of collectibles right now. I already talked about this yesterday. Our “established” brand already contributes about 60% of the contribution margin of all sales. Also in the April data the sale of some products is not accounted for because we are out of stock.
Yesterday I just moved forward with the football club proposal after having a meeting and being able to move forward with some details. This album will be made with the new brand that we will position more towards an adult collector’s product. The question now is this.
1 How do we position the established brand against the new one?
2 What brands do we cover?
3 What do we sell?
How do we position the established brand against the new one?
I think a possible answer could be this.
If the new brand is aimed at an adult male email data collector, the older one could have this target audience:
Boys and girls aged 4-12.
Young collectors aged 13-39 (Pokémon men and women).
There is a bit of a problem with this positioning because the pioneering product of this brand does not fit within the product family to call it in any way.
What brands do we cover?
By this I mean collectible 5 app design tips you should know brands like Pokémon. This one will definitely be part of it. Let’s look at them all and why:
Pokémon: as I said. Because the target audience above fits quite well.
Lorcana: I don’t know this TCG well. Does it fit with the audience above? I think it could.
These two definitely. Then we have to see what else.
What do we sell?
One of the important questions is also this
Do we sell only own-brand products?
Should we add reselling products?
Do we go back and include powder data the exchange portal under this brand again?
There are certainly more questions than answers. It is an issue that we will have to address soon. Let’s see how we solve it. We have to take a first step to seriously attack it.