understand what viral marketing is and the steps to implement a viral marketing campaign from az? This is not a new form of marketing in the world or in vietnam, but it really helps the brand name spread strongly to a large number of potential customers. The term inbound marketing was first introduced by hubspot in 2005 and since then, inbound marketing has become the leading marketing strategy applied by all marketers for their businesses.
So what exactly is inbound marketing?
How is the inbound marketing application process carried out? Let’s find out! » you may be interested in: what is marketing mix? What is inbound marketing? Inbound marketing is a marketing strategy that focuses on creating quality content to attract potential customers to proactively seek out your business. Just do this well, you will have a steady stream of organic visitors, and then you can use some promotional tools to turn them into actual buyers, even loyal customers.
It’s important to emphasize
that the key technique of inbound marketing is non-intrusive techniques. This means you’re connecting with potential customers in a natural way, rather than interrupting their daily lives with loud advertisements or spam emails/text messages. Benefits of using inbound marketing inbound marketing brings many benefits to businesses, especially smes with limited budgets. Here are 5 undeniable benefits of inbound marketing: 1. Low cost, high efficiency according to hubspot survey results: – the cost per lead (cpl) of inbound marketing is around $134, only 40% compared to outbound marketing (around $332).
Inbound marketing helps businesses
increase roi 3 times higher than outbound marketing regardless of whether the business belongs to the b2b or b2c model. – 34% of leads are generated through loan database inbound marketing, while this number is 22% for outbound marketing. According to the study “results of inbound marketing”, this method allows you to: – generate quality leads: for every 370 visits, businesses get about 12 registrations. – x2 the number of potential customers within 1 year and x7 within 2 years.
Increase website traffic
In the first year, traffic can be x4, and in the second year, traffic can be x12. Looking at the statistics above, do you clearly see the “Ultimate” benefits that businesses get when using the inbound marketing strategy? 2. Sustainable effectiveness over time the lasting effect that only inbound Check out the Social Media Impact Reports marketing can do is to create and maintain long-term and truly useful relationships with customers. Customers created through inbound marketing are not one-time buyers, but they have learned a certain amount about the product and business for a period of time before making a purchase decision.
This proves that they really trust your business
and usually 90% of these people will become loyal customers in the future. 3. Increase brand awareness optimizing costs and revenue is not the only goal that deb directory marketers aim for. In addition to these two factors, branding is also an extremely important factor that can affect the “Survival” of a business. And inbound marketing is the perfect method to help you increase your brand recognition by attaching your logo to all forms of content.