Compared to other countries, Mexico’s participation is also lower.
There are 70 thousand online stores in the country: the potential of this market is vast, considering that there are 4 million SMEs.
Reforma Agency
In Mexico, less than 2% of SMEs have their own online store.
Compared to other countries, Mexico’s share is also lower: Argentina has 14%, Brazil 6%, and the United States 10%.
Juan Martín, manager of Tiendanube México , said that there are around 70 thousand online stores in the country.
That number he added indicates
that the potential of this market is hong kong whatsapp number data broad, considering that there are 4 million Mexican SMEs.
Reasons for the delay
The executive commented that the lag of SMEs in terms of online stores is often due to the existence of “beliefs” that make them resist.
“We conducted a survey to find out people’s beliefs before creating an online store, and one was that they did not have enough technical knowledge, such as not knowing programs, another is that they do not have the capital for this, and another is that they do not have time ,
“We are still in the early days of e-commerce because the next sales channel (after social networks) is through their own stores, because there they have more control and greater growth potential,”
He commented.
He said that one of the challenges in this sector is banking, since the most commonly used payment method is the credit card for online purchases, and around 30% of Mexicans have access to a credit card.
Nuevo León leads with more online stores
He commented that through the platform they represent, as of the first half of this year, the number of online stores in Nuevo León drop use this tool only grew 76% in its annual comparison, surpassing Jalisco, which grew 74.6%, and Mexico City with 68%.
She said that the best-selling products cmo email list through an online store in Nuevo León are in the fashion, health and beauty categories.
She also indicated that, in terms of gender, the participation of women and men in this type of online stores in the State is similar.