Marketing orientations in strategy planning
content marketing funnel sales funnel
A successfully implemented marketing program is guided by three basic marketing principles. The following marketing principles are distinguished: customer orientation, integration of marketing activities, profitability. In order to be effective, the activities of companies cannot focus solely on one area.
Companies conduct extremely diverse
Activities in order to achieve competitive advantage, maximize profits and increase shares in sales markets. Marketing science distinguishes business orientations, i.e. determines the areas in which companies focus their activities. Each of the orientations is closely related to each other, because their activities are to be coordinated so that the company can achieve its goals at the highest level.
Business orientations
We distinguish the following business orientations:
marketing orientation (customer-oriented),
sales orientation (distribution),
product orientation,
One of the basic marketing paradigms is marketing orientation . This concept is based on the assumption that the company focuses on the needs and preferences of buyers, and the definition and satisfaction of their needs is to be done more effectively than the competition.
Marketing orientation answers the question: how to define and select a target sales market, then acquire a majority of its share and maintain it so that sales in this market generate revenues that ensure the entity’s continued existence?
Partner orientation
The main feature of marketing orientation is partner orientation. The concept of partner primarily includes the Client, but also the cooperator or competitor. Marketing orientations are a response to the growing expectations of the market, and above all the saudi arabia email list expectations of the consumer. It is also a response to the actions of the competition, which undertakes more and more new, innovative solutions in order to meet the constantly growing expectations of the market.
Marketing orientation in a company
Is extremely difficult to define, because it is it is also very important to have the sales machinery ready a flexible concept, and the rapid dynamics of change means that it must be constantly updated and adapted to the expectations of the agb directory environment. Customer orientation primarily works on improving the technique of acquiring new Customers and maintaining relationships with existing consumers.