No matter how hard you try, your website will have outdated content. Here at WSI, we are constantly writing and publishing new content for our blog, as fresh content is at the heart of an effective marketing strategy. However, the world keeps moving fast, time passes, and soon we have a list of outdated articles that need updating.
But what do you do with the rest of your outdated content? What other reasons are there to refresh old content?
What to do with outdated content? First look at old content and spain whatsapp number data consider updating articles that are relevant to your current content strategy . Make updating outdated content part of your editorial calendar. Not only does this save you money, it makes sense.
SEO can be improved
Like other search engines, Google’s algorithm is designed to deliver relevant, quality results to its users. As the owner of over eighty-three percent of the global search market share, Google continually updates its algorithms to provide the best experience for its customers. Ultimately, these updates are what can cause your page rankings to drop; content loses value over time as customer needs change , and the target keywords you used to improve your search rankings when you first wrote the content may no longer be relevant.
Refreshing outdated content can help improve your SEO performance by adding new keywords that have the potential to boost your rankings again. Why not take this opportunity to optimize more than just on-page SEO ? Could that refresh include changes to off-page SEO and technical SEO ? The technical SEO article referenced here is a perfect example of refreshed content, as it states: ” Originally published January 29, 2016; updated January 13, 2022. ” Refreshing all of the SEO for a piece of content will make it easier for the page to rank.
While time-consuming, new content is vital to any company’s focus on what is essential at all times content strategy. But refreshing old content and giving it new life should also be part of the strategy. It can save you time and still deliver results.
How do you identify what content needs updating? Conduct a loan data content audit to analyze your performance and identify where to make improvements .
It can save you time, and still deliver results.
Most content audits only focus on SEO performance, but at least annually you should also audit the business performance of your content and its usefulness.
What factors influence whether a page should be audited or not?