The plan was simple – after we managed to set up all the america phone number list processes. The story of all that was left was to stick to it – make the required number of calls and leads per day (we charged for calls plus leads to guarantee results, since you can’t make money on calls alone). On average, managers made 150 calls. The story of of which 5-10 leads per day were converted. More projects – more managers – more calls and leads. Everything was going well until November 2014, when we made the largest turnover in two years and we even started having our first difficulties with the speed of hiring and training managers…
…but then the dollar crisis hit, and
December itself is not the best month in the b2b sphere.
Many of our clients (especially those involved in trading) found themselves in an extremely difficult situation. What can I say – even if we put aside the panic on the we have come to the main dilemma of the article: which employee to choose? stock exchange, absolutely everyone went down. One way or another, we ended the last month of the year with a minus on the balance…
It was high time to give up working for calls in favor of efficiency – after all, that’s how we positioned ourselves from the start. The holding back factor was the dissenting management. The old business bigwigs are used to working according to old standards. There is profit – that means the business works.
But the market was not asleep and demanded new methods and modern approaches.
And at that moment, the necessary changes took place in the company – a new manager came…
During the week of New Year’s holidays, we completely reworked almost all of the company’s business processes. We developed a new, two-line sales system. And we prepared new internal regulations.
It’s simple – conversion consists of 5 components: a relevant database, a profitable offer, a selling script, a competent telemarketer and, most importantly, a sales manager with a live dialogue at the end! And if we had no problems with the first four, we also prepared and checked the database ourselves, if possible, and as for the offer, we could only give our chine directory recommendations, taking into account our experience, but only the company itself could change the USP. Surely no one can trade on
terms that are unfavorable for themselves?
As a result, a large number of clients claimed that they had “the lowest prices, the best quality and guaranteed results” (yeah, just like the template of promises on landing pages). However, when we started calling, it often turned out that the company was not “in the market” at all and did not even know its competitors, let alone the “profitability of the offer”. Naturally, we were to blame for the lack of leads.