Content marketing has been around since 1895, when the John Deere Company started a magazine for farmers. Increasingly, brands have an endless choice of media to engage customers — websites, blogs, videos, social media, podcasts, and webinars among them. Each medium offers a different way to tell stories, educate prospects, and turn customers into advocates. And in 2018, new forms of content marketing are gaining traction, including virtual reality (VR), augmented reality (AR), and virtual assistants like Amazon’s Alexa.
Wificolony-Content Marketing Trends in 2018
Here are 7 content marketing trends predicted for 2018.
1. Brands Will Ramp Up Experiments With Virtual Reality, Augmented Reality, and 360-Degree Videos
With so much content pouring in from so many brands, marketers are realizing they have to up their game to get noticed, says John Haynsworth, senior content strategist at marketing agency POP.
“I’ve noticed clients moving away from stock blog posts as an afterthought to intentionally considering how key information or data points can appear as illustrations,” Haynsworth explains. “More aggressively, I’ve seen clients willing to experiment with new technologies like VR, 360-degree video, and AR. With so much content available to audiences, con laos telegram data tent marketers and their clients need to be edging closer, even if reluctantly, to the cutting edge.”
Haynsworth adds that
VR and AR as content marketing channels are “still a little b organic posts in story it aspirational. VR, in particular, has barriers like equipment, which is. So it’s hard to deliver those experiences at scale.”
But the benefit of VR and AR is their ability to “deliver complex experie cmo email list nces to anyone, anywhere.