Don’t scare away potential customers through social media! Are you scared? But this is very common in companies that don’t know how to relate to their target audience. Social selling plays an important role in using digital media to attract potential customers by promoting the brand and building effective communication.
Using this digital strategy correctly is the first step to generating greater lead conversion and increasing the number of contracts closed. However, it is also essential that the marketing and sales teams know how to work in alignment, as this also greatly impacts the results.
So, how do you use these tools properly to be successful in your campaigns? That’s what we’ll talk about next!
What is social selling ?
It is to the way your brand (personal or corporate) communicates with the aim of creating stronger relationships. A salesperson, for example, can use this skill to promote interaction with potential customers and whatsapp number list lead generation and sales conversion.
In the past, building this relationship was associated with face-to-face meetings. Business meetings and corporate events. With the emergence of social networks, the context has a little and should be to the digital world.
This is why many organizations create a profile on online media to promote their brand, products and services. They are also excellent channels for generating interaction between the company and the target audience.
The idea here is to create closer and more interactive communication with the consumer. Amazon is a good example of an organization that can achieve this level of relationship through email and online chat .
If a customer starts a conversation worried about the delivery of the product, the agents can respond in a humanized and relaxed way to lighten the tone of the conversation. See the example of the email delivered minutes after a chat conversation:
How important is digital strategy for the sales team?
A Linkedin report found that 90% of top what is storytelling and why is everyone talking about it use social selling tools to find prospects and increase deal closings.
Therefore, it is very important to invest in this strategy to increase salespeople’s contact with the public and create a lasting relationship. Learn about the main pillars of this “social selling”:
1- Digital media
Linkedin is one of the main online tools that can to create a relationship between sales professionals, the company and potential customers .
You can create a personal profile, for example, and identify that you work for the company. From there, you can use your contact cnb directory to start networking and research the interests of potential consumers of the organization.
2- Strengthening the brand
Other media can to increase the number of people with the company. To do this, it is important to produce relevant content on Instagram , Twitter. LinkedIn or Facebook , depending on the network that best fits the company’s profile.
Salespeople can help marketing professionals develop a more efficient digital strategy by sharing information such as: main questions about the product, concerns before closing a sale, customer pain points that make them seek out the company, among other issues.
This way, the sectors can work together to promote the business, attract prospects and increase sales.