The success of most online marketplaces is due to the fact that they use a specific niche (direction) to satisfy the needs of sellers and consumers.
This means the following: in order for a website as a sales platform to be profitable in 2022, it is important to choose your own direction in which to develop. This step is an important part of the process of creating an e-commerce project, as it affects what exactly you are willing to sell. The choice affects the sellers themselves, the customers who buy there, and the focus of the entire site.
What is a trading platform? Website as a
Basically, it is a website where buyers and sellers meet. This business model is elementary. The owner of such a platform takes a % of the completed sales for the fact that users used his site.
This platform does not imply its own products or services, but the owner controls how the interaction takes place directly between buyers europe cell phone number list and sellers. That is, he is an intermediary. Creating such a store is a complicated matter – it may seem so at first to beginners. But it is important to remember that everything ingenious is simple. It should be noted that all important and successful sites for the sale of goods today are intermediaries.
Let’s look at this concept a little more closely. One of the most common marketplaces today is Uber. The idea is simple. It is a platform that enables collaboration between drivers and passengers:
- founded only in 2009;
- is currently one of the largest platforms in the world;
- It is interesting that the company does not have a single full-time driver;
- good example of connecting users with sellers in 1 company.
However, if there were no passengers, there would be no drivers. In other words, drivers would not want to use the platform if there was no demand.
Uber acts as a regulator of disinformation and digital ethics: the role of marketing in the current era relationships between users and ensures interaction. There are also many examples of successful top trading platforms: Airbnb, Handy, Craigslist, Etsy.
3 components how to make a platform:
- Marketplace. A collection of users united for various purposes.
- Clients. Those users who wish to buy something.
- Seller: This is a user Website as a interested in selling something or providing a service to customers at a given price.
Online sales offer unprecedented potential for retailers: in 2015-2016, the number of people making online purchases reached 20 million.
How to create a successful marketplace?
Next, we suggest you familiarize yourself with how to correctly create and improve a platform.
Starting from a niche Website as a
To run a successful online store, you need to focus on a specific area. Your marketplace should offer a truly original product that is attractive to potential customers. Marketplaces are usually suitable for areas in which you already have experience. If you follow this advice, you will learn more about unsolved issues and solutions. You can also offer an attractive solution that the sales staff will not be able to refuse.
Modern trends in the development of trading platforms
In order to invest in development, it is necessary to be aware of current trends in this area. One of the most common trends at the moment is the vertical market. Vertical markets are a concept that refers to companies with a specific profile of activity. Marketplaces can be developed for such businesses in various industries, such as accounting, banking, and agriculture.
Below are 2 top examples of vertical marketplaces being used in online trading:
- Bonanza is a platform for home business, as well as for individual entrepreneurs. Bonanza sells used clothing, jewelry, accessories. The Bonanza web service is easy to use, as it allows for simple registration through japan data social networks. The website also offers services for advertising users’ products through common channels.
- Society6 is for artists and active art lovers. Users upload their works of art to the site. The authors’ creations range from wall hangings to mobile phone cases. In response to the desire of patrons to actively support Website as a their favorite artists, the site offers a “late price” directly on each type of product. This determines the profit that can be made from the sale of any product. Sellers earn 10% of the price (retail) of each product they sell.