Storytelling is a word that has been making the rounds on the internet and in the world of digital marketing lately. But although it may seem like a novel strategy, storytelling is actually a fairly old practice. If you think about it, it’s been present throughout our lives and is part of our daily lives.
But before understanding why storytelling has become a trend in the marketing world, let’s take a look at what it’s all about and how you can apply this strategy to grow your business.
From its English name, we could translate the practice of storytelling as “telling stories .” This technique involves using narrative to convey a message. Although it may seem complex, it’s actually much simpler: the art of storytelling .
When we say that this practice has accompanied us throughout our lives, it’s because storytelling is part of our instinct. Since we were children, we were told stories and we liked to picture in our minds the adventures others recounted. In fact, in school, it was much easier to understand a topic when it was explained to us with a real-life telegram number list example. We use stories to express something that is difficult to explainThe brain learns through narratives. Stories are the brain’s comfort zone.” Rafael Rez
So, now that you know what storytelling is, it’s important to keep in mind that even though this practice is becoming a trend, it doesn’t mean it’s a new resource. After knowing this, you’re probably wondering, if it’s not a new practice, why is everyone talking about it now?
Why is everyone talking about Storytelling?
There are various neurological studies that affirm that emotion is 10 times faster than reason. According to António Damásio, a renowned Portuguese neurologist, ” all rational expressions are based on emotions .” And here is the answer to your question: it is through storytelling that you can reach people’s hearts and not just turn them into customers of your business. By appealing to their emotional side, you can also turn them into fans and followers of your brand.
Due to the significant changes our world has undergone in consumer behavior, companies have had to adapt. Videos, stories, testimonials, and scandals are much easier to share on social media.
Today, transparency, ethics, and use digital marketing for retargeting even social responsibility have become key drivers for purchasing choices . Today’s companies must focus on offering a quality product or service, with an important mission: solving a customer’s problem.
How can I use storytelling to grow my business?
If you’re reading this, you’re probably already remembering that Coca-Cola commercial or some other company that left its mark on you with a well-told story. That’s the goal of storytelling in marketing: to leave a lasting impression on your audience that creates a connection with the brand beyond simply purchasing a product or service.Know all the theories. Master all the techniques, but when you touch a human soul, be only another human soul.” Carl Gustav Jung
Just as we loved stories when we were children, stories continue to captivate us today. We like to identify with something, we like to be the protagonists of the story, and more than that, we love being the heroes of the day .
To make your consumers the heroes of the day and ensure your brand is top of mind, we’ll explain the concept of the Hero Journey. It’s a well-known storytelling framework created by Joseph Campbell and explained by Rafael Rez at the 2018 RD Summit.
Applying Storytelling in Real Life
This whole story of storytelling is quite entertaining and interesting, but when it comes down to it, how do you create an impactful egypt data story? How do you create inspiring stories that will stay with you forever? There are several aspects you can consider when creating an impactful story. We’ll present them below.
Hero’s Day
This structure applies perfectly to success stories. The story will be divided into three stages, and in each stage you should present the following aspects: