According to HubSpot, Content Marketing involves “the planning, creation, distribution, sharing, and publishing of content to reach your target audience.”
At mbudo, one of our many roles as Inbound Marketers is to be a content marketing agency, so we know exactly what you’re looking for. Take this opportunity to learn the 7 keys to content marketing . Below are our tips for finding the right content agency:
Step 1: Make an Agile Content Plan
The agency you choose should know how to make a content plan. It should include content ideas and an editorial calendar that lasts at least 1-3 months. But is agile enough to deal with current issues, new goals, or unexpected challenges. This content plan should fit with your company’s goals and campaigns.
In this blog post, you can review in detail mbudo’s experience in engineer database creating content plans and strategies for technology companies.
Defining your audience and segmenting it
A content marketing agency specializes in Buyer PersonasYou’ve no doubt heard of Buyer Personas (BPs) . These are the different profiles of people who are in your target audience. The agency you choose really needs to know everything about your Buyer Personas in order to write content aimed at them effectively. They should research and understand the characteristics everything you should know about conversion rate of your BPs and find out what their motivations are. The content marketing agency you choose should know everything about your company – only then can they provide you with value through content. Specific training from you will be very beneficial for them.
There are a lot of factors that an agency must take into account
The tone of voice and style are fundamental, and will probably have to be adapted depending on our audience. With the focus on the Buyer Journey , we will have to define what content is appropriate for each fans data stage of our client’s life.
At mbudo, we start every content-based project with a content audit . This way, we see what content has already been created and what remains to be created, optimizing the different stages of the Buyer Journey.
A content marketing agency must explore different formatsHaving a blog or newsletter is no longer enough. Your content provider will need to explore and utilize a variety of popular and relevant content formats such as.