The advertiser’s ability to customize the schemes for presenting links that “pop up” when subject-related queries are made on and on the resources of its advertising partners is
The application works by using the principle of displaying advertisements in accordance with the topic of the user’s search query or the thematic focus of the website page visited by the user. Advertisement of what the consumer is looking for is contextual advertising. Since 2001, Direct has been a leader among similar services of other search engines in the Russian-language segment. For advertisers,
Direct provides the following Yandex Direct
- the ability to independently assess users’ demand for information;
- open statistics of search queries;
- the ability to independently select a request for which one or another advertising material will be issued;
- compose advertising asia mobile number list content at its own discretion;
- the ability to determine the geography of potential consumers;
- manage your advertising material on Yandex pages at your own discretion.
To understand how Yandex.Direct works, you need to understand its main tool. Contextual advertising in Direct “pops up” based on keywords contained in user queries.
A keyword is a phrase or word combination set by the advertiser to display advertising material in queries. Contextual advertising effective audience segmentation elements “pop up” if search queries contain keywords selected by the advertiser.
All contextual advertising can be divided into two main groups
- Search advertising is the most popular type of material delivery, as it allows you to influence the “hottest” audience. This type of contextual advertising can be placed in one of the blocks:
- premium display – such ads are placed above the search results for a query and bring maximum clicks;
- guaranteed display – these ads are displayed below the search results or in the right column;
- dynamic impressions – this includes advertising material that is not included in the first two groups by quality or established cost . And is published on subsequent pages of search results.
- Advertising in Yandex networks (YAN) is the issuance of material on network resources and within the partner network. In material for YAN and third-party networks, it is not so much the information content and compliance with the search query that is important, but rather attracting the attention of a potential consumer. When a user is reading an article on a third-party site, pop-up ads should arouse his interest and encourage him to read the ad. Such ads can contain images or videos.
Advantages of contextual advertising
The main advantage of using contextual advertising is that it is shown to a “hot” client, that is, advertising material tied to keywords “pops up” just at the moment. When a potential consumer has typed a query containing a keyword or phrase into a search engine.
Nowadays, almost any user needs japan data pass through search engines, so the contingent ready to buy something or use a service, on its own initiative, calls your advertising offer. In addition, once called contextual advertising “does not let go. The potential client on any other thematic pages of the global network and pursues him on the main splash page of Yandex.