Case Studies, Whitepapers, checklists, etc. could also be included in this category.
Videos: Short videos are very popular right now, but don’t rule out longer videos for very specific topics. Animations and gifs can also set your content apart from the rest.
Infographics
Presenting information in a visual way can completely revolutionize your content. Consider infographics, images, memes, charts, statistics, etc.
Presentations – Typically, this is aligned with sales as they tend to be more formal. Webinars, tutorials, and proposals are some examples.
Podcasts: Audio is becoming increasingly popular and has a huge following. They are a great format for interviews and Q&As.
Email Marketing: Chances are you’re already using Email Marketing physician database in your content strategy, and that’s a good thing, as it’s one of the most reliable forms of Content Marketing. Different options include newsletters, nurturing emails, one-off promotions, etc.
Social Media
This is valuable, eye-catching content, often limited to a small number of characters. If your brand isn’t on social media, you better get there… fast!
Content optimization for SEO…always
SEO is and will always be one of the most important aspects of a piece of content. Search engine optimization allows you to include the relevant keywords and phrases that buyer personas are searching for. Digital content that can’t be found isn’t very useful! How can you tell a great content agency from a mediocre one? Good content agencies include SEO services like keyword everything you need to know about the pace of list expansion research and content optimization, along with a customized SEO strategy.
At mbudo we have extensive experience in SEO. Discover our guide to SEO best practices and check out our post on HubSpot’s SEO strategy tools, which uses Pillar Pages and Topic Clusters to create digital relationships between pages, thus positioning content organically. And it works!
Additional benefit: collaboration with the design department
Design is something a content marketing agency should know how to doContent isn’t just about what you write (or say or show), but also how you present it. We’ve already talked about the various content formats fans data agencies should be working with, but we need to go one step further. Content marketing agencies should be able to wrap their content and design into one amazing visual package.
Often, content and design are done at the same time, with team members brainstorming with each other, creating mockups, and reviewing the result together. This is the ideal situation your company should be looking for to create the perfect blend of content and design.