Research and analysis of the environment (which makes it possible to adapt activities to the target market, find the ideal client, explore the niche, analyze the competitive environment, etc.),
sales support process (various advertising and utility materials, instructions, campaigns, etc.
Product promotion,
building the company’s image and taking care of the brand.
7p marketing mix
Types of Marketing That Influence Marketing Orientations
Depending on the expected results, financial resources and methods of distributing information, we distinguish many types of marketing:
word-of-mouth marketing (“word of mouth”, direct transmission of the message to the buyer),
remarketing (repeating an advertising message to customers who have visited a given website once using Google Ads advertising campaigns.
Digital marketing (uses digital media to reach the buyer
mobile marketing (performed using mobile devices),
social media marketing (generating internet traffic through advertising activities in social media),
narrative marketing (involves telling an interesting, compelling, and intriguing story to the recipient),
guerrilla marketing (an unconventional approach to conveying a message – e.g. spray painting on a wall, incorporating advertising into the stripes on a pedestrian crossing, etc.
Defining marketing activities
Is a very important process because it affects the success of the entire undertaking. These activities are based on the analysis and processing of marketing information obtained as a result of market research. Based on the data obtained, companies create russia email list marketing goals that they plan to achieve. The goals should:
be reflected in numbers (they should be measurable, with a specific implementation date),
consistent.
Clearly formulated
In marketing, we distinguish the following boost your hospitality and tourism school with inbound marketing goals: strategic (approximately 3-5 years, related to maximizing revenues, sales, or market share), tactical (up to a year, focused on analyzing the current market situation), operational (formulated and implemented on an agb directory ongoing basis, related to the development of a marketing program, may include, for example, market research, competition analysis, new product development, etc.).