Today, in very general terms, people are more attentive to their digital security and privacy than in other years. We also demand greater transparency in the collection and use of our data, as well as a more fluid and personaliz user experience.
What are the marketing trends for this year?
Going deeper, what new digital marketing trends can we expect for 2024?
Broadly speaking, 2023 was characteriz by the emergence of artificial physician database intelligence in our work processes , but also by the integration or sophistication of new technologies that we us before, only arrang in a different way. With this in mind, we list some examples of marketing trends for 2024 to start preparing for the future.
Mass adoption of generative AI
2023 was the year where generative artificial intelligence reach several work sectors, each integrating it with its respective facilities and obstacles. According to data from McKinsey in August of this year, 55% of the organizations what to expect from a content marketing agency that respond stat that they had adopt generative AI in one way or another .
Overall, the result has been good, as tools such as ChatGPT , Bard and Bing have help professionals streamline work processes and invest the time sav in other activities.
By 2024, generative AI
in its various forms, is expect to be widely adopt across all industries, including digital marketing.
In the coming months, it will be yeezy 350 boost v2s strange (and highly inadvisable) for AI not to be integrat into the activities of a company, brand or freelancer , as it has been proven that it can be an excellent tool for segmenting customers, analyzing keywords, personalizing customer experiences, building buyer personas, design, research, and more.
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